McCoy is a textured chenille plain. 

Content Face: 100% Polyester
Content Backing: 100% Acrylic Kiss Coat
Construction: Solid Woven
Abrasion: 50,000 Double Rubs
Cleaning: Clean fabric with pure solvents (petroleum distillate-based products)
Weight: 458.00 gsm, 20.63 oz/yd, 13.5 oz/sq yd
Width: 55 inches (140 cm)